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Article: An insight into CLOUD 9 | Love Story London's New Collection

An insight into CLOUD 9 | Love Story London's New Collection

Woman in a white wedding dress standing in front of a white archway.

Introducing Our New Bridal Collection Cloud 9 

At Love Story London, every gown tells a story, and our newest collection is no exception. Cloud 9 is crafted with exquisite detail, modern silhouettes and timeless elegance, this collection is designed for brides who want to feel effortlessly beautiful and confident in all ways imaginable. 

We’re beyond excited to welcome you into the boutique to explore these stunning new designs in 2026, try on your dream dress and begin the next chapter of your love story with us. 

The new Cloud 9 Collection brings together eight stunning bridal looks. Each designed with a different bride in mind. From soft, romantic lace gowns to sleek, modern satin silhouettes, playful two-piece sets and show-stopping dramatic designs, this collection has something for every style.
Whether you want timeless elegance, delicate romance, or bold fashion-forward flair, Cloud 9 offers versatile, beautiful gowns that let every bride feel confident, unique, gives a Love Story moment.

Woman wearing a white wedding dress with lace sleeves against a plain background

THE CLOUD 9 COLLECTION

Woman wearing a white strapless gown against a plain background

CLOUD 9

PARKER

Parker is a stunning ruched fit-and-flare gown, designed with a sleek crepe fabric that hugs in all the right places. It has the option to be paired with a beautiful bubble hem over skirt that instantly elevates the silhouette, giving you the option to switch up your look throughout the day. One gown, two effortlessly gorgeous vibes. 

Woman in a white strapless gown with a slit standing against a plain wall.

CLOUD 9

VAYDA

Vayda is a modern strapless showstopper, with a beautifully ruched bodice that feels both effortless and elegant. The smooth duchess satin fabric gives it that structured, but shiny look while the bold thigh-high slit adds just the right amount of drama. It’s the perfect mix of timeless and fashion forward flare made for brides who love a clean, chic look with a little edge.

Woman wearing a white off-shoulder wedding dress with long sleeves and a high slit on a plain background

CLOUD 9

DARCY

Darcy is a beautifully romantic gown featuring an off-the-shoulder Bardot neckline that frames the shoulders with effortless elegance. Crafted from our renowned satin fabric, it falls with a gorgeous, natural shine. The look is totally customizable: add delicate Chantilly lace sleeves for a touch of romance or pair it with a silky chiffon choker for a modern, fashion-forward finish. 

Woman in a white wedding dress standing in a minimalistic room with a white wall and gray floor.

CLOUD 9

ELLORA

Ellora is all about soft romance, crafted in delicate Chantilly lace from top to bottom. The structured bodice adds beautiful shape and support, while the overall look stays light, graceful and effortlessly elegant. For added versatility, Ellora can be made strapless and even paired with our Paige lace topper or a chic choker, letting you tailor the vibe to your own style.

Woman in a white strapless gown standing in a room with an archway.

CLOUD 9

OCEAN

Ocean is a striking strapless masterpiece, defined by its bold, sculpted bodice, sweeping low-back and asymmetric statement silhouette. The side pleating adds a dramatic moment, giving the gown a powerful edge. It’s unmistakably unique made for the bride who wants to make an entrance.

Woman wearing a white strapless dress with a slit and a headband against a neutral background

CLOUD 9

Lulu top and Ayla satin skirt

The Lulu top and Ayla satin skirt make a chic two-piece set. The structured bodice pairs perfectly with the sleek, soft aline slipper satin skirt, featuring a leg slit for a modern, elegant look.

Woman in a white wedding dress standing in front of an archway.

CLOUD 9

Lulu top with the Ayla tulle skirt

The Lulu top with the Ayla tulle skirt creates a dreamy two-piece look. The structured corset bodice adds shape, while the soft, layered tulle skirt brings a light, ethereal feel perfect for a romantic and bold bridal style.

Woman wearing a white wedding dress with sheer sleeves against a plain background

CLOUD 9

Paige

Paige is a fitted, sparkling gown crafted in soft Chantilly lace with delicate sequins that catch the light beautifully. The spaghetti straps keep it sleek and minimal, while a matching Chantilly lace topper can be added for a romantic, layered look. 

Behind the scenes

The day we shot our Cloud 9 collection, we posted a cheeky behind the scenes moment on Instagram to keep it real. The team we have at Love Story London is honestly the most incredible team of women. They bring so much passion, creativity, and heart to everything they do. The laughter, the dramas, the moments of magic they make it all possible. No corporates calling the shots, no big marketing budgets just a group of amazing women with a shared vision and a whole lot of love. The energy on set was everything! Our model slayed the gowns, the stylist made every detail pop, the photographer captured the magic, and our social media queen was getting all the BTS vibes. Seeing the collection come to life was honestly a dream and we can’t wait for you all to see it! 

 Team Love on the shoot

Charlotte @charlottesaundersphotography -
Queen of the camera

Tilly @tmamarketinguk -
our in-house content goddess.

Olivia @oliviatoddmakeup -
brides best friend. a.k.a Hair & Make Up.

Millie @lovestory.london -
Slay stylist and studio manager

Laura @lauracarmelbridal -
Proud mumma of Love Story London

 

 

 

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